This is like an encrypted message only a born diver would instantly understand. However, if non-divers take a closer look, they too will get it. If they don’t, we hope they ask the person wearing the shirt.
In our efforts to bring light to the horrible shark finning that still occurs today and the efforts to remove the invasive LionFish from our reefs, this shirt sends a clear message of eco-awareness.
Finning has been reported in areas such as the Cocos Islands, the Revillagigedos Islands, the Marshall Islands, Costa Rica and Australia. Poachers ship the fins to Asian countries, like China.
To get our message across and ensure everyone understands, we have translated the message in multiple languages.